Putting content on the web is a final plunge into the pool. Are you fit?
According to the consensus rule, the one-and-only way to keep afloat is to make your content highly quality and always hooking. Otherwise, your efforts will not go beyond a rambling exercise to produce a typical fluff — no one would appreciate that.
So, content creation is a knowledge-based struggle that involves a great deal of know-how. Here’s a step-by-step strategy to keep in the swim like a pro.
#1. Put your Brainstorm in an outline
Writing is quite identical to life cycle, having a metamorphosis process — from a sparkle of thought to a complete idea or a sketch to a full write-up, books, collections or, sometimes, a full branch of knowledge.
If you, therefore, want to be more productive, miss out no clue, keep your ideas sequential and logical, your writing must start with a well-outlined brainstorm. To that end, create an assembly of thoughts where you collate embryo analysis to finally craft a masterpiece. Here’s the starting point to determine the future of your article (by yourself).
Sharpen your idea right here. Narrow down the piece, perfectly. Put it in a nice structure that will make it sequentially logical, and then move to the next stage.
#2. Ask the web for the latest
You have the idea already but remember, none is great in a total isolation. The greatness of your idea, in other words, lies in the ability to connect corresponding works.
“No idea is great in total isolation.”
That being the best practice, every topic has an ongoing discussion on the web, which means you have to track the update so as to know the right manner to tailor your contribution.
NOTE: While slants — your unique approach — are key to outstanding contents, validation is equally imperative. You have to reference professionals in your space if you want validation and credibility. This helps in a tripartite way: know what’s said so far, spot the vacuum, and build a relevant and helpful contribution.
However, Neil Patel in an insanely valuable resource (jointly prepared with Kathryn Aragon for writers, bloggers, and content marketer) notes: not all contents need research. An opinion piece for example, may be entirely made up of your own idea. But be aware that every piece can be strengthened by adding statistics including other people’s opinion.
#3. Dig into the unsaid and fill the void
Gotten something intellectually challenging? Test your gut.
While it is not always easy, doing so, writing in your natural voice is pivotal — but not just a voice. I mean a distinctive voice that expresses valuable contents.
How do you find your voice?
According to Jeff Goins, “observe the vocabulary you used — in your viral posts — even the punctuation and formatting style. These are all essential elements in creating a voice for your blog. The trick here is replicate what you were doing when you were successful and do it again and again.”
However, be reminded that it’s not impossible to spot an information oversight in any piece no matter who the writer is. Sometimes, many authors do that, aiming to fill the gap in another ‘complementary’ discussion. You can prove ‘objectively’ smart by seizing the opportunity — upon detecting such a gap — through a quick note of contribution.
Better still, below are other ways to make the most of any write-up:
1. Address what you consider problematic.
2. Explain the ambiguous.
3. Write an additional information/tips to add your own thought.
4. Use analytical skills to simplify a common-but-difficult knowledge.
5. Revive an old concept.
6. Call out popular blunders.
7. Convert an analysis into other forms: texts to video, podcast or infographics.
#4. Write the content
You already have the groundwork. So your job can never be easier. Start dragging the pen through the paper or hitting your fingers on the keyboard in a machine-like flow.
But avoid duplication and repetition. What more?
For a startling rousing piece, you’ll need more tools to add to the above-mentioned. Largely, it’s concerning the structural organization of your content. There’s a common four-part framework: introduction, body, conclusion and call to action.
Effortlessly as possible, however, fit your outline and well-researched thoughts into this template. Repeat the same process serially, and start enjoying the rewards.
#5. Fact Check Your Points
With these tips well applied, you definitely will craft a scintillating content that will rock the web. But one thing before you hit ‘publish’.
Cross check your facts and figures to ascertain that the contribution you intend to make is genuine, logic, relevant, and awesome. So, endeavour to read the piece over and over again to affirm correctness and accuracy of information. Do this before the final jump into the fray.
“There’s only one way to making it on the web as a content provider, and that is making exceptional posts your trademark.”
If you implement the tips in this article, quite right, there’s an assurance your content will start receiving a rapt audience and more clicks on the Internet.
Congratulations! Your toolkit is complete. Let me know where you need more insights in the comment section below.